Brand Kit
The official Blue Startups brand kit: logos, colors, typography, imagery, voice, boilerplate, leadership, numbers, links, and press contact.
Colors
Darker Blue
Primary brand color
Grey
Primary brand color
Greener Blue
Sub brand color
Darker Blue - #1075A3 Grey - #A2B0B4 Greener Blue - #126BFB
Avoid introducing unrelated colors unless thematically necessary.
Logos
- Primary Logo Horizontal
- Blue & Grey
- Primary Logo Vertical
- Blue & Grey
- Sub-Primary Logos
- Single color blue
- File Formats
- SVG (scalable), PNG (web/presentations), light and dark background versions
Typography
Headings = Montserrat
Body text = Arial
Imagery
- Friendly faces and open body language in photos and videos
- Ocean and natural colors and Hawaiian prints for visuals and backgrounds
- Always include logos on digital media
- Highlight community, mentorship, and startup energy
- Professional headshot style: smart casual blazer, neutral #141414 studio background, 85mm f/1.8, bright and airy
Voice
Principles
- Professional but friendly
- Clear, credible, positive tone
- Gratitude-forward: mahalo, ʻohana, aloha are core, not decorative
- Founder-first: spotlight founders and their stories, not the organization
- Urgency without hype: deadlines and scarcity, never pushy
Never say
- "largest" — always "premier"
- Hawaii or ohana without the ʻokina — write Hawaiʻi, ʻohana
- Spelled-out numbers where a numeral works
- Hype pressure ("last chance!!")
- Organization-first credit — the founder's name comes before Blue's
About
One-liner
Blue Startups is Hawaiʻi's premier startup accelerator.
Boilerplate
Blue Startups is Hawaiʻi's premier startup accelerator. Founded in 2012 and ranked Top 20 in the U.S. by TechCrunch, it is women-led and a member of the Global Accelerator Network. Blue Startups turns Hawaiʻi's position between East and West into a market advantage, backing founders building capital-efficient, scalable technology companies for both Asian and Western markets. Co-founded by Henk Rogers, Maya Rogers, and Chenoa Farnsworth.
Tagline
Take your startup global.
Leadership
Alexi Drouin
Academic Director, Blue Academy / Marketing & Content
admin@bluestartups.comPhoto pending
Numbers
Top 20
U.S. accelerator, ranked by TechCrunch
$500M
Follow-on capital across all companies
250+
International mentors
400+
Investors in the network
Up to $250K
Direct investment per company
17
Cohorts completed
800+
Applications to Cohort 18
50%
Target for female-founded and female-led companies
12 weeks
Programming, Honolulu and San Francisco
2012
Founded
Figures verified against bluestartups.com, August 2026.
Links
Program site
https://startups.blue/
Tag @bluestartups
Event hashtag #EMW2026
Press
Mailing address
55 Merchant St. Suite 1700, Honolulu, HI 96813Press & media
david@bluestartups.com